Food Mark Hyman

ood: What the Heck Should I Eat? (2018) by Mark Hyman aims to help people cut through conflicting messages about what a healthy diet entails. Hyman sifts through the latest nutrition research to demonstrate that the industrial food system is harmful to human and environmental health.

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Crossing the Chasm Geoffrey Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

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Eat to Live Joel Fuhrman, MD

Eat to Live: The Amazing Nutrient-Rich Program for Fast and Sustained Weight Loss by Joel Fuhrman, MD, is a book designed to help Americans achieve and sustain healthier lifestyles, particularly in terms of their eating habits. Although the United States is an educated and prosperous nation, Americans sometimes suffer terribly when it comes to their health.

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