Dollars and Sense Dan Ariely and Jeff Kreisler

https://www.amazon.com/Dollars-Sense-Money-Mishaps-Avoid-ebook/dp/B075QJHC9W/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1594389592&sr=8-1 Overview {Dollars} and Sense: How We Misthink Cash and Tips on how to Spend Smarter (2017) by Dan Ariely and Jeff Kreisler introduces readers to the psychology of buy choices.…

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Crossing the Chasm Geoffrey Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

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Crucial Accountability Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler

Overview Essential Accountability (2014) was written by the founders of the administration consulting agency VitalSmarts as a companion guide to Essential Conversations: Instruments for Speaking When Stakes Are Excessive (2013). It addresses the…

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